Turning fast-growing chaos into forward motion

We align people, process, and technology so growing organizations can scale with clarity, capacity, and control.

You're in Good Company

University of Toronto
Paramount Media Group
Coca Cola
Danone
Honda

What We Do

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Strategy

There's never been more competition. A company's average lifespan on the S&P 500 continues to drop. Consumer tastes are evolving faster than ever before. And, forgive the buzzwords, AI is indeed radically disrupting most products, services and jobs, owing to its near-universal application. 

Let's build a plan to beat your competition, by identifying and investing in sustainable sources of competitive advantage. 

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Transformation

You know where the problems are because you experience them every day. Your staff complain during every quarterly planning sprint. You can't believe how much you pay people to do simple work that automation and AI can do. 

Let's strategically audit your processes, create and implement solutions, all the while meticulously tracking every dollar and hour saved. 

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Artificial Intelligence

You know there's enormous potential, but you're overwhelmed by the options and don't know where to start. Meanwhile, your staff are increasingly using it — "shadow AI" — but you have no organization-wide AI strategy, or set of standards, to ensure that AI is used effectively and safely. 

Let's strategically deploy fast, off-the-shelf AI tools to harvest low-hanging fruit, and work towards fundamental transformation using AI.

Intellectual work and creative ideas. Concept.

Startup Factory

Every week you have a startup idea that leverages your unique insights, data or intellectual property. You see a future where your revenue is further diversified and your place in the market de-risked. 

Let's build a venture studio that rewards your business for its risk-taking, while also attracting talent, investors and acquirers. 

Real Work, Real Results

Scale Global Operation | B2C SaaS  

🚨 Problem: cost/customer had been climbing for several years

✅ Solution: top-to-bottom operational audit; implemented new databases, automations and AI tools

🚀 Results 

  • Cost/customer dropped by 22%
  • Customers supported/staff grew by 15%
  • $600K in direct savings 

“Kyle drove meaningful transformation across our business, including the adoption of AI.” – VP, Finance & Legal

High-Quality AI Support | B2C SaaS

🚨 Problem: humans struggling to keep up with ballooning customer inquiries

Solution: trained and implemented customer AI representative

🚀 Results 

  • Customer inquiries closed without human involvement doubled, from 25,000 to 50,000/yr
  • Customer satisfaction score remained high

“Kyle’s investments in AI improved productivity and kept the team ahead of the company's growth.” – VP, Strategy & Operations

Digitize Global Network | Tech Accelerator 

🚨 Problem: inefficienct manual system to manage thousands of investors meeting with thousands of startups 

Solution: launched app to consolidate entire mentorship experience, including scheduling, note-taking and goal tracking

🚀 Results 

  • 10 hours of printing/meeting saved
  • 100% of network migrated into new app

“Lovin’ the new app, Kyle!” – Investor, Silicon Valley Robotics

Kyle Murphy: The Story Behind the Work

Kyle Murphy brings deep experience across for-profit, non-profit, government, and academic organizations. He has led teams of 200+, managed operations spanning six countries, and overseen budgets exceeding $50MM. Throughout his career, he has scaled global operations, launched digital products, and driven organization-wide transformations.

He led the digital transformation of the Creative Destruction Lab at the University of Toronto, the world’s largest AI and machine learning startup program, and spearheaded its European launch at the University of Oxford. More recently, Kyle scaled two funded tech startups: a seed-stage e-learning company enabling the creator economy and Fortune 500 companies to move their training online, and a Series B edtech company revolutionizing the assessment and nurturing of human potential.

Kyle began his career in government and public policy, serving in the Office of the Prime Minister of Canada and later at the C.D. Howe Institute, Canada’s leading economics think tank.

He holds an Honors Business Administration, with Distinction, from Ivey Business School, Western University, and a certificate in AI and machine learning from MIT.

Kyle Murphy

How We're Different

Not just a talking head

Strategy is easy to talk about from a slide deck. Harder in a spreadsheet, CRM, workflow, or product roadmap. We do both. We’ll help you decide what to do — and then roll up our sleeves to make it real.

AI is built in

We don’t “add AI later.” From day one, we look for ways AI can unlock growth, automate work, and lower costs. It’s not hype — it’s leverage, woven into everything we design.

Treat businesses like products

Nothing is ever finished. Markets change, tools evolve, and yesterday’s process becomes tomorrow’s bottleneck. We bring a product mindset to strategy, operations, and growth — ship early, iterate often, improve continuously.

Let's Chat Today

The first call is a free assessment of the major opportunities in your organization, and a preliminary plan of attack. 

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